Privacy Policy

Last Update – August 2025

We, Merkaz HaMartzim LeYisrael Ltd., Company No. 513335943 (the “Company” or “we”), are committed to safeguarding the privacy of visitors to our website and act in accordance with the Privacy Protection Law, 1981 (Israel), including Amendment 13. This document explains what data we collect, how we use it, how we protect it, with whom it is shared, and what your rights are.

This Privacy Policy is written in the masculine form for convenience only and should be understood to refer to all genders.

Types of Information Collected and Purpose of Collection

We collect information in accordance with the law and based on the following legal bases:

Technical usage information: When you enter the website, technical information is automatically recorded, such as your IP address, browser type, operating system, date and time of visit, and the site pages you viewed. This collection is carried out to analyze traffic, maintain information security, monitor malfunctions, and improve the operation of the site, based on our legitimate interests.
Information you provide voluntarily: When you fill out a contact form on the website, we collect the details you provide, such as your full name, email address, and phone number. This collection is carried out on the basis of your consent given upon submitting the form, for the purpose of responding to your inquiry and providing the requested service.
Cookies and similar technologies:
Essential cookies: Necessary for the proper functioning and security of the website. This collection is necessary and performed in accordance with the law as part of operating the site.
Preference cookies: Allow us to remember your settings and preferences (such as language). This collection is based on your consent and can be controlled via your browser settings.
Statistics (performance) cookies: We use Google Analytics to learn how users interact with the website (pages viewed, time spent). This helps us improve the site’s structure and content. This collection is based on your consent.
Marketing cookies: We use Facebook Pixel, TikTok Pixel, Google Ads, and similar tools. These tools enable us to show you tailored advertisements after your visit to our site and to measure the effectiveness of our advertising campaigns. This collection is based on your consent.

Disclosure to Third Parties and International Transfers

We may share information with service providers (e.g., web-hosting providers, mailing platforms such as Mailchimp, analytics services like Google Analytics, advertising platforms such as Meta (Facebook) and Google, and customer relationship management (CRM) systems), but only to the extent necessary for them to provide services to us and subject to their commitment to maintain confidentiality.

Important: Some providers—including Google, Meta (Facebook), TikTok, and international mailing systems—store information on servers outside Israel, including in the United States and other countries. Such transfers are made in accordance with legal requirements and through alternative transfer mechanisms (such as contractual standards approved by the Israeli Privacy Protection Authority) to ensure an adequate level of protection.

Information Security

We implement organizational and technological measures, in accordance with Amendment 13 to the Privacy Protection Law, to protect personal information from unauthorized access, use, alteration, or disclosure, including:

Limiting access to information to employees who need it.
SSL encryption.
Daily backups to preserve data integrity.
Maintaining access logs.

Despite our efforts, absolute protection against breaches cannot be guaranteed. If such an event occurs, we will comply with legal requirements regarding notification to the authority and affected individuals.

Data is retained for as long as necessary to provide the service and in accordance with legal requirements.

Your Rights Under the Privacy Protection Law

In accordance with the Privacy Protection Law and Amendment 13, you have the following rights:

Right of access: To request confirmation whether we hold information about you and to review it.
Right to rectification: To request correction of inaccurate information.
Right to erasure: To request deletion of your information where permitted by law.
Right to object: To object to the use of your information for direct marketing purposes.
Right to withdraw consent: You may withdraw your consent to data use at any time. Withdrawal will not affect the lawfulness of processing that occurred before the withdrawal.

Requests to exercise rights may be sent to: info@hamartzim.co.il

Data Retention

We retain information for the period necessary to achieve the purposes for which it was collected, including handling inquiries, providing services, or complying with legal requirements. Thereafter, we will delete or anonymize the information.

Retention periods:

Contact inquiries: retained for 5 years.
Browsing data: retained for 12 months.
Marketing data: retained for 12 months.

Changes to this Policy

We may update this policy from time to time. Changes take effect upon publication on the website. The date of the last update appears at the top of this document.

Contact Us

For questions or requests regarding this policy, you can contact us:

Privacy Protection Officer: Dalia Hochberg
Email: info@hamartzim.co.il
Phone: 03-6136444
Address: 7 Harrei HaGilad St., Ramat Gan, 5251507, Israel

Children and Minors

The website is not intended for minors under the age of 18.